Have you met Warby?

Introducing a brand that is as cool as its name. So, no, a man named Warby Parker is not behind this brand. It comes from the "master wordsmith" and pop culture icon, Mr. Jack Kerouac. To quote the WP website, "Two of his earliest characters, recently uncovered in his personal journals, bore the names Zagg Parker and Warby Pepper. We took the best from each and made it our name."

Reasons I like WP:

• Their aesthetic is vintage-inspired (and we all know my soft spot for cat eyes)
• They're highly meticulous with materials and craftsmanship, using custom acetates to make the frames
• Each pair is custom-fit with anti-reflective, polycarbonate prescription lenses
• Started by close friends
• Conceived with the purpose to give consumers another option, against the "overpriced and bland" eyewear available today
• They've partnered with VisionSpring to ensure that for every pair sold, a pair is distributed to someone in need. 

"We believe that everyone has the right to see." 

-Warby Parker

Beyond the name and history, my favorite part is that for every pair of glasses sold, a pair is distributed to someone in need. On top of that, a percentage from each sale will also go to Girl Up, a United nations Foundation campaign mobilizing American girls to raise awareness and funds for UN programs that provide life-changing opportunities to girls around the world.

Don't miss their winter collection if you're in the market for new specs. And if you're feeling nostalgic, shop my favorite WP set designed by Leith Clark.

My favorite pair by Leith is this Wednesday Noir creation. Stunner.

I write about brands I believe in and products I stand by. If you're interested in having your product or service featured or reviewed, contact me and let's figure out a collab over virtual coffee (with virtual organic creamer).